◊ Excellence should be the main goal. Not only in the way
we deal with customers but also in the way we deal with
employees and suppliers.
a flexible and agile organization. Keep abreast of recent
developments in the industry. Embrace new ideas, new
perspectives and keep in mind they are there for us to harness
and use in order to follow the ever-changing demands of the
industry. Understand that change is good and that change is
Focus on the end customer’s needs, wants and desires, and
satisfy or exceed their expectations. Recognize that our
reputation is a major asset; cultivate it and use it. Quality
is not an action but a habit.
Create an environment that develops, attracts, and rewards
excellent people for the long term. Refuse to accept poor
Encourage and value an individual’s initiative and ambition,
recognizing that extra effort not only profits the company, but
advances one’s self.
Remember that people are important and they need to feel
positive and secure. Keep the lines of communication open, and
whenever possible, empower employees to make their own
Celebrate victories; encourage a sense of belonging and
Conduct business in a fair and ethical manner, guided by
Recognize the value of a profitable organization and realize that
sustainable profitability is essential in maintaining a successful
◊Respect one another. People should be accepted for their
capabilities and ability to do the job, not on the basis
sex, religion, or their position within the company.